Visitor statistics

The Eastern Swiss public love to spend their vacations at a wide variety of destinations, are curious and keen to be inspired by fresh ideas. They are also willing to spend more than average on excellent quality and service.

The St. Gallen Holiday Fair and the concurrent Eastern Switzerland Camping & Leisure Show OCA attract some 35,000 visitors annually. These substantial and consistent figures prove that one-to-one advice is still very much valued when it comes to holiday planning. Our visitors are keen to meet exhibitors, obtain detailed information on their travel destination and compare deals. Benefit from this excellent opportunity to present your offers to an enthusiastic public and raise your brand awareness!

Click here (only available in German) to view the most important visitor characteristics and the analysis of the visitor survey of the St.Gallen Holiday Fair 2015.

Target group

Eastern Swiss public
96% of St.Gallen Holiday Fair visitors are at home in Eastern Switzerland.

Prime-age consumers
The key target group of the St.Gallen Holiday Fair is aged between 40 and 60 (43%). 26% are aged 20 to 40. Further 28% are over 60 years of age or below 20 (3%).

Keen and avid travellers
One half visit the Holiday Fair to plan their own vacations; 70% to source information on travel destinations.

High purchasing power
One third of visitors have a generous holiday budget of more than CHF 5,000.

Atmospheric holiday fair
98% of visitors particularly value the atmosphere and ambiance at the St.Gallen Holiday Fair.

Loyal audience
Some two thirds of attendees are repeat visitors; around a fifth each year are new visitors to the fair. 

Interesting catchment area

The main catchment area of the St.Gallen Holiday Fair encompasses around 1 million people. It includes the Swiss cantons of St.Gallen, Thurgau, Appenzell AR and IR, Graubünden and the Principality of Liechtenstein as well as the Vorarlberg region of Austria and the German Lake Constance region.

Weitere Informationen
Genossenschaft Olma Messen St.Gallen
Grenzenlos – Treffpunkt für Freizeit und Fernweh Telefon Telefon +41 (0)71 242 01 55
Splügenstrasse 12, Postfach Fax Fax +41 (0)71 242 02 32
CH-9008 St.Gallen E-Mail